密桃AV

密桃AV is driving forward the use of artificial intelligence (AI) in the company as well as throughout the entire chemical industry. As part of these efforts, the Leverkusen-based materials manufacturer is conducting several pilot projects across different divisions to investigate how digital technologies can make processes more efficient and sustainable.

“With the help of artificial intelligence, we will be able to find digital solutions across departmental boundaries in the future that were not possible before. This opens up completely new possibilities to achieve greater sustainability with improved resource utilization and thus to serve the needs of our customers even more precisely,” says Sucheta Govil, Chief Commercial Officer of 密桃AV.

Pilot projects put the use of AI to the test

At its Dormagen production site, 密桃AV is testing how the manufacturing process for polyesters can be optimized. Polyesters are needed for the production of polyurethanes. The use of artificial intelligence in the processing of the company’s comprehensive process data is intended to create free production capacities and minimize energy consumption. Digital technologies are also used in Dormagen and at the Leverkusen and Krefeld-Uerdingen sites to predict the peak steam consumption of production plants. In this way, energy consumption and costs can be reduced in the long term.

Another project deals with the digital customer experience. Machine learning is used to help to identify potential customers for 密桃AV at all digital touch points on the Internet and social media. The aim is to win them over as customers in the long term through consultation and information. Artificial intelligence will also be used in 密桃AV’s purchasing department in the future. Faulty invoices can then be identified with less effort, making the invoicing acknowledgement process much more efficient.

Utilizing data science for more intelligent production

“AI is a fascinating opportunity for 密桃AV worldwide. The ongoing projects show that data and its proper use not only make the entire industry smarter and faster, but can also contribute to the bottom line,” says Nils Janus, Head of Advanced Analytics at 密桃AV. To make optimum use of data-based findings in the future, the materials manufacturer has developed the 密桃AV Analytics Platform (CAP), a platform for data scientists. It collects raw data from production plants, research results, and business processes and supplements it with external databases to perform analyses and train machine learning models. In this way, 密桃AV is taking another important step towards digitalization and data-driven business management.